TV

The first time you walk the aisles of your local supermarket and catch yourself singing, "N-E-S-T-L-E-S, Nestles makes the very best...." you understand the pure power of advertising. While I might not be able to get people to spontaneously break into song about an apartment complex or a health plan, I have helped the companies below and many more build memorable and meaningful images in their marketplaces.

The Client: Van Bortel Ford
The Agency: Sundance Marketing
The Assignment: Demonstrate how Van Bortel is truly different in the Rochester Ford marketplace.
The Answer: Interview a group of satisfied customers and let them share their thoughts about what makes Van Bortel Unique. Then create a series of videos for social media that support a :30 TV spot on one of three places Van Bortel shines: Service, Selection or People.

The Client: Vanderstyne Toyota
The Agency: Sundance Marketing
The Assignment: Let people know exactly what Vanderstyne stands for and how they’re the one place to by a Toyota in Rochester.
The Answer: Have Jay Jay speak directly about the value Vanderstyne provides.

The Client: Tompkins Trust Company
The Agency: Nagel & Summers
The Assignment: Communicate how the bank understands their commercial customers and is proud to support their successes.
The Answer: Let customers share their first-hand experience of the Tompkins difference.

The Client: Catholic Family Center
The Agency: Sundance Marketing
The Assignment: Respond to the need to support refugees coming to America at a time when our government is cutting opportunities and resources.
The Answer: Work with AdHouse Productions and Crystal Pix to create a PSA cut from the most touching moments of first-hand refugee stories. Show how personally connected we all need to be to each other and drive traffic to an online library of videos that won a 2018 Davey Award for Online Film and Video, 2019 PRISM Award for Low-budget Campaign and 2019 Telly Award for Non-broadcast General Social Issue.

The Client: Rochester Clinical Research
The Agency: Sundance Marketing
The Assignment: Recruit participants in a collection of potentially groundbreaking studies of migraine treatments.
The Answer: Work with AdHouse Productions and let sufferers pre-qualify themselves by sharing surprising facts about migraines and feature a leader in migraine diagnosis and treatment.

The Client: Vanderstyne Toyota
The Agency: Sundance Marketing
The Assignment: In a competitive environment of brands and dealers, attract shoppers to Vanderstyne Toyota.
The Answer: Work with AdHouse Productions to introduce the guys behind the name. The second and third generation of Vanderstynes kicked off a TV, radio and outdoor campaign that lets them tell Rochester in their own words what’s special about their dealership.

The Client: Rochester Clinical Research
The Agency: Sundance Marketing
The Assignment: Inspire the public to participate in clinical trials that deliver on RCR's awesome tagline, "Advancing Medicine. Changing Lives."
The Answer: Work with AdHouse Productions to introduce the audience to incredible people who have helped cure diseases, improve treatments, and save lives and explain that are just like all of us.

The Client: Exigence Immediate Care
The Agency: Sundance Marketing
The Assignment: Introduce the new ability to sign in for urgent care online and find out what your wait time will be while you rest more comfortably at home.
The Answer: Create funny :15-second TV and online pre-roll spots and realistic :30-second commercials that show what you can be doing instead of sitting in a waiting room and how quickly you can get care once you're there.

Client: Connors & Ferris
The Agency: Tipping Point Media
The Assignment: Reintroduce the firm to the Buffalo and Rochester, New York communities as experienced Workers Comp attorneys who put clients first.
The Answer: Work with AdHouse Productions to create spots that features the partners working side-by side with their clients gathering information, sharing updates and ultimately delivering results. Do it all in the second person so it's clear this this is about "you" not "us." We even updated the tagline.

Client: Wesley Gardens
The Agency: Tipping Point Media
The Assignment: Highlight the superiority of inpatient rehab to home care and the convenience of doing it at a conveniently located facility.
The Answer: Show a natural, believable slice of life while delivering powerful facts. And make it beautiful by partnering with AdHouse Productions.

Client: MetLife
The Agency: Martino Flynn
The Assignment: Reach older audiences with compelling messages about Guaranteed Acceptance Whole Life Insurance
The Answer: Concept two spots with Bonnie Miguel that show families in real-life situations having realistic conversations about what’s important to them … and let the narrator deliver the sales message about the product once people are engaged.

The Client: Van Bortel
The Agency: Sundance Marketing
The Assignment: Reintroduce the Van Bortel brand and all its compelling messages on TV.
The Answer: After years of print advertising featuring Kitty Van Bortel on a clean, white background, we took that look to the screen and had her personally deliver her most important brand differences ... and threw in a fun spot about trucks.

The Client: Van Bortel
The Agnecy: Sundance Marketing
The Assignment:  Create a spot for each Van Bortel dealership to make the vehicle brands resonate with their audiences and tie into the Van Bortel family TV we just launched.
The Answer: Combine unique versions of the original score, custom illustrations, fun video and meaningful copy to let each dealership take its place within the overall Van Bortel brand.

The Client: Exigence Immediate Care
The Agency: Sundance Marketing
The Assignment: Promote their urgent care centers in New York and Texas as the “fastest ER alternative.” Bring the promise of available care when the ER is full and the doctor’s office is closed to life.
The Answer: Talk to moms in words they understand and leave knowing smiles on their face.

The Client:Exigence Immediate Care
The Agency: Sundance Marketing
The Assignment: Once we had established the category-wide benefits of urgent care over the ER and doctors offices, we needed to help Exigence Immediate Care establish their rightful position as the obvious first choice in a growing universe of urgent care centers.
The Answer: With a combination of humor and simple facts we concepted and produced a campaign with AdHouse Productions that demonstrated who is setting the standard in urgent care quality. The football spot won a Telly Award.

The Client: Helendale Dermatology and Medical Spa
The Agency: Sundance Marketing
The Assignment:Establish Helendale as the only medical and cosmetic spa in the area run by a board certified dermatologist who knows as much about medicine as beauty and customer service.
The Answer: Say it memorably in a new tagline, “Specialists in healthy beautiful skin,” and show it emotionally in an award-winning spot concepted and produced with AdHouse Productions. 

The Client: Farash
The Agency:Roberts Communications
The Assignment: Fill vacant apartments with young adults and single parents.
The Answer: Create spots with Tim Wainwright that hit the target audience with the most compelling feature of Farash apartments for them. Whether it’s independence or peace of mind these spots make your feel it.

The Client: Lisa’s Liquor Barn
The Agency: Sundance Marketing
The Assignment: Carve out a unique position for a liquor store when high-brow and low-priced are already taken in the local marketplace.
The Answer: Create spots with Video Propulsion that support the new tagline, “The party starts right here,” in fun and meaningful ways. Any party. Whatever you need.

The Client: Viking International
The Agency: Sundance Marketing
The Assignment: Communicate that Viking offers way more than gorgeous Scandinavian furniture and get people to visit the online showroom.
The Answer: Create two fresh, inviting spots with Martin Leary of AdHouse Productions that establish a new image for the stores and allow shoppers to use the web to literally create their own decors.

The Client: Goodwill
The Agency:Media Connections
The Assignment: Increase traffic at retail stores, increase contributions to donation centers and clearly establish their brand as a source of lightly used, high-quality clothing and household goods.
The Answer: A collection of 15-second spots created with Martin Leary of AdHouse Productions allows ABVI-Goodwill to create a variety of 30-second messages to meet their changing needs throughout the year.

The Client: ABVI
The Agency:Archer Advertising
The Assignment: Address community misunderstanding about whom ABVI serves and the breadth of services the agency provides.
The Answer: Since this challenge is about people not seeing ABVI clearly, create a spot with Martin Leary of AdHouse Productions that uses a Vision Specialists to deliver the message.