Interactive
This word makes much more sense than “New Media.” There are people in the workforce who have never known another type of media. And the whole point is engaging people with both the information and the interface. Fingers, eyes, and especially brain cells, better be interacting with something.
The Client: Reverse Market Insight
The Agency: Mason Digital
The Assignment: Create a site for the leader in reverse mortgage industry data that’s meaningful to every visitor and will drive them to take action.
The Answer: Work with BrandrethWorks to create an innovative site architecture that lets visitors choose their path according to their role in the industry, write a whole bunch of copy about cool products…and then let Mason Digital make it shine.
The Client: Reverse Market Insight
The Agency: David J. LeVant, Inc.
The Assignment: Tell Reverse Mortgage lending officers about a better way to target their promotions and sales efforts.
The Answer: Write a new tagline for the company and then work with with Rayfield Design and BrandrethWorks to create a banner ad for a widget that shares neighborhood data on lenders’ sites and a landing page that demos the technology.
The Client: OnSite Solar
The Agency: Christopher Reeg
The Assignment: Let the renewable energy marketplace know there’s a new construction, maintenance and management company in town.
The Answer: Position an established, general, commercial contractor as the expert in renewable energy they’ve become by leveraging their proven history and showcasing their growing portfolio of solar projects
The Client: Signature Design & Construction
The Agency: Benkovich Design
The Assignment: Entice high-end homeowners, Realtors, architects and skilled tradespeople across the Tri-state area to learn about one of the hottest artisans in Manhattan
The Answer: Let the work speak for itself. Few words. Big pictures. Gorgeous site
The Client: Clean Craft LLC
The Agency: Brandrethworks
The Assignment: Rename a commercial cleaning company and create a new web site that showcases their janitorial and project services.
The Answer: Team up with Andrew Soucier to create an elegant site map and fill it with content as clean and crisp as the client's end results. They even got a snazzy new tagline.
The Client: Straight A Coaching
The Agency: David J. LeVant, Inc.
The Assignment: Create a brand and web site for an innovative academic coaching and tutoring business.
The Answer: Engage Lissa Mathis to develop two new logos and then introduce the client to Chris Reeg to design and then launch a web site that tells the personal story of the founder and includes the honest gushing of satisfied parents.
The Client: Triplett Machine
The Agency: LaBarge Media
The Assignment: Theme and write a new website for a precision fabricator that truly sets them apart in their industry.
The Answer: Work with the creative and production team at LaBarge to craft a slick site with matching overview video that both speak to the lengths Triplett will go to deliver quality machined parts their customers can count on.
The Client: Vnomics Corporation
The Agency: Twin Advertising
The Assignment: Create a web site that gets decision makers quick access to the products, solutions and benefits of this revolutionary truck-fleet software.
The Answer: Complete the rebranding of Vnomics with a web site as slick as their technology.
The Client: Brandrethworks
The Agency: Brandrethworks
The Assignment: Create a new website that speaks to all the expertise Ginny Brandreth possesses and audiences she serves.
The Answer: As a Contract Marketing Director, Ginny applied her skills to her own marketing needs and assembled a team including myself on copywriting, Andrew Soucier on design and Stealthlion on programming. Together we created an experience that showcases Ginny's unique insights and talents and targets them to the entrepreneurs, microbusinesses and corporations who engage her.
The Client: John Myers Creative Imaging
The Agency: David J. LeVant, Inc.
The Assignment: Do with words what John does with megapixels.
The Answer: New section titles, intros, bios, and "about us" copy for John Myers Creative Imaging that reveals just what kind of characters these guys really are. It worked. The site won an Addy for Digital Advertising of Business-to-Business Services.
The Client:Highland Hospital
The Agency: David J. LeVant, Inc.
The Assignment: Create a quick, informative way for patients with hip or knee pain to learn about the Evarts Joint Center at Highland Hospital and make it their first choice for joint replacement.
The Answer: Work with a talented internal team to develop the architecture, language and Search Engine Optimization to attract traffic, keep them engaged, and connect them to needed help.
The Client: Rochester Software Associates
The Agency: David J. LeVant, Inc.
The Assignment: Let university print center managers know that one new tool could maximize the productivity of everyone and everything they already have.
The Answer: Steal a little school spirit equity to drive home that WebCRD is the big idea on campus.
The Client: Maxum Properties
The Agency: David J. LeVant
The Assignment: Launch the brand for a new residential and commercial property management company whose founder has deep financial and operational experience.
The Answer: Create a clean, clear site with James Bogue that reinforces the new tag line, “It's taken care of,” with links to each new property site for downloads of printable brochure PDFs and rental applications.
The Client: Genesee Construction
The Agency: Miller White Design
The Assignment: Help a construction company with the experience, skill and guts to compete on any level, look and talk the part.
The Answer: A web site that lets an endless pool of satisfied clients do almost all the talking.
The Client: Blue Cross and Blue Shield Association
The Agency: Roberts Communications
The Assignment: Attract members to a national site that offers discounts on things they didn’t expect from their health plan.
The Answer: Let the national brands and huge savings do the talking.
The Client: Cummins Power Generation
The Agency: Roberts Communications
The Assignment: Make CPG synonymous with reliable standby-by power in key industries.
The Answer: Create banner ads that talk more about the customer benefit than big green boxes.
